Asia, a thriving hub of opportunities, also presents vast challenges in an increasingly volatile, uncertain, complex and ambiguous environment. Given the competitive landscape and changing consumer behaviour, executives tasked to lead businesses and drive growth across multiple countries struggle to identify growth potential locked within Asia.
During this intensive three-day programme you will learn both the theory behind proven topline performance models and best practices utilising SMU’s unique method of linking thought SMU professors and leading growth-focused business practitioners with decades of Asia experience. This dual – theory-practice approach will help you discover the skills of applying these B2B best practices in business situations to build practical skills. By the end of this course, you will possess key frameworks, the latest insights, and numerous case examples of leading revenue growth for Asian markets.