Overview
Asia, a thriving hub of opportunities, presents vast challenges in an increasingly volatile, uncertain, complex and ambiguous environment. Given the competitive landscape and changing consumer behaviour, executives tasked to lead businesses and drive growth across multiple countries struggle to identify growth potential locked within Asia.
The Strategies for Growth in Asia Programme will provide a context to understand how businesses can flourish in the competitive Asian region with sessions on strategy, cross-cultural leadership and methods to drive and manage international growth.
All sessions are supported with examples and case studies for increased learning through discussion with facilitators as well as among participants.
During this intensive three-day programme you will learn both the theory behind proven topline performance models and best practices from SMU professors and leading growth-focused business practitioners with decades of Asia experience.
This dual – theory-practice approach will help you discover the skills of applying these B2B best practices in business situations to build practical skills. By the end of this course, you will possess key frameworks, the latest insights, and numerous case examples of leading revenue growth for Asian markets.
Key Lessons
- Identifying and utilising a strategy appropriate to challenging Asia
- Understanding the impact of implementing a changed strategy in an Asian context.
- Coping with the strategic tension managing both a Global and Local strategic agenda
- Recognising essential Asian Leadership qualities (self-awareness, self-regulation, motivation, empathy, social skill)
- Building successful Leadership relationships within Asia and building trust and coping with conflict across cultures
- How to accelerate growth in Asia through customer focused organic growth
- Keys to managing Asian alliances, how to set these up, and how to manage conflict in alliances
- Sharing of local and global best practices for Asia
- Cases from both regional firms and Asian MNCs
- Practical tips and techniques that can be easily adopted
- Next Course Starts On To be advisedSee Full Schedule
- Duration3 days
- LevelAdvanced
- VenueSingapore Management University
Learning Objectives
- The three-day course firstly enables leaders to identify the most appropriate Asian strategy that aligns with their business context.
- Subsequently you learn how to successfully lead these strategies in your own organisation in an Asian context.
- The second day identifies means to stimulate sustained growth in an Asian context and how to manage alliances and partnerships which are the foundation of Asian business.
- The final day empowers leaders with the skills to lead in an Asian environment.
- Attendees will both recognise the qualities of authentic leadership and learn how to lead across Asian businesses and across Asian cultures.
Topics/Structure
- Investigating the Strategic Environment
Asia continues to see unprecedented growth and with it increasingly challenging environments. Here, we will learn to track and anticipate major trends in the business environment. We will learn to consider these strategically developing relevant scenarios to better diagnose the business environment.
- Organic Growth: Identifying a Path
How can we kick start top-line growth by understanding and stimulating B2B customer demand? Using live business examples, we will use a four stage process to identify where to grow and how to access this growth.
- Strategic Finance for Growth
By understanding the essential of finance, we can more effectively support growth ambitions. We will explore where can we identify the resources to support organisation's growth agenda
- Partnership and Collaboration in Asia
Using a live role play simulation, we will identify the critical criteria for strong partnership in an Asian setting. What are the critical elements that partnership strategy needs to encompass? And how can we better manage international partnerships, by focusing on roles and responsibilities?
- Leadership styles in Asia: Foundations from Current Research
What are the essential capabilities for leading growth successfully across boards and across different cultures? We use a case study of an MNC in Shanghai with staff of diverse cultures and nationalities to highlight the challenges executives face and we benchmark performance against the latest research.
- Successful growth strategy Implementation
Using an online international simulation, we identify the critical means to understand the motivations contributing to strategy implementation and the reasons that derail implementation activities, looking at process and people.
Who Should Attend
Mid-level executives to senior leaders challenged to prepare and develop top-line growth in their businesses or business units. Regional business executives tasked with enhancing a growth agenda. Sales Managers and Business Development Executives transitioning to manage a regional business portfolio.
Fees and Funding
SGD 5,093
(inclusive of 9% GST)*
SGD 4,673
(excluding 9% GST)*
* Fee is subject to change. GST applies to individuals and Singapore-registered companies.
* SkillsFuture Credit can be used for this programme. Please click here for more details. Eligible for Singapore Citizens aged 25 and above.
** Fee is subject to change. GST is not applicable to foreign based companies.
Schedule
Intake Information :To be confirmed
