Programme Partner
Overview
Why Enrol For Digital Transformation?
Explore the AI and digital technologies transforming businesses today and learn how to leverage them to innovate business models, enhance practices, and improve profitability. The 21st-century business leader must understand what digital transformation means for their organisation, both now and in the future
From start-ups to large enterprises, the integration of new technologies like AI, machine learning, and Industry 4.0 is reshaping how businesses operate, deliver value, and stay competitive. This programme delves into ecosystem development, Generative AI, and customer-centric value creation—equipping you to lead digital change in an ever-evolving digital landscape.
- Next Course Starts On 30 June 2025 (Mon)
- Duration3 months, Online 4-6 hours per week
- LevelAdvanced
- VenueOnline
Learning Objectives
Outline an action plan for your organisation to create new value or grow more value for customers
Recognise the key challenges and risks associated with digital transformation
Draw the ecosystem of your organisation and discover how to enhance its value proposition with the help of new partners
Identify how new technologies can enable digital transformation and disrupt existing industries
Examine the future of business strategies as they pertain to fast-paced digital transformation projects
Define the digital organisation and its design, resources and people
Create an executive summary for your organisation to adopt digitalisation
PROGRAMME HIGHLIGHTS
80+ Recorded Videos
7 Assignments
7 Discussion Boards
Topics/Structure
Masterclass on Emerging technology: Role of data, AIML, Robotics, ARVR etc
- Story of Change
- Machine Learning and AI
- Business Plan Vs Business Model
- Digitisation, Digitalisation and Disaggregation
- Dematerialization, Disintermediation and Disaggregation
- A Brief History of Strategy: Five Forces
- Business Model Canvas Framework
- Network Form Ecosystems
- Disruption and Types of Innovation
- Blue Ocean Strategy and Innovator’s Dilemma
- Business Model Approach
- Create and Exchange Value
- Move up the Value Ladder
- Segmentation and Grouping Customer
- Identification and Application: The Value Proposition
- Customer Journey Framework
- Reflection vs Reflex
- Role of Digital Channels
- Buyer Enablement
- Become a Trusted Advisor
- Business model innovation permeates entire organisation
- Business model canvas - tool for growth
- The Goal: Holistic Innovation
- Digital transformation for BMI
- Ecosystem, its challenges and benefits
- How to create additional value for customers?
- Steps to kick-start the development of an Ecosystem
- Ecosystem Leadership: Beyond command and control
- Ecosystem strategies are rewriting the rules of competition
- Prerequisites and DNA of a Digital Organisation
- Barriers to Digital Transformation
- Digital Organisation Culture
- Organisational Justice and Trust
- Digital Leadership
- Fundamentals of AI and ML
- Introduction to Gen AI
- Generative AI Models
- Working with Generative AI: Prompt engineering, Fine tuning and tools
- Gen AI in Digital Transformation
- Opportunities for Innovation with Generative AI
- Applications of Gen AI in Business Model Design
- Business case studies involving Generative AI
- Gen AI Tools and Techniques for Business Model Innovation
- Future in AI and Gen AI
- Big Data, Cloud Computing and AI
- Industry 4.0
- Digital Cities and Smart Grid
- Social 4.0
Assessment
Schedule
Start Date(s) : Mon, 06/30/2025 - 12:00
Intake Information :
Refer to Online Singapore Management University Courses - Emeritus - Online Certificate Courses | Diploma Programs for the latest updates on application dates and discounts.
For more enquiries, please email to monica.taneja@emeritus.org or ruswelt.pereira@emeritus.org.
Alternatively, you may also write to us at exd@smu.edu.sg for any urgent matters related to the programme.
