Overview
With an increasingly dynamic omni-channel environment surrounding the retail industry as a result of the digital disruption, and a key focus on offline to online (O2O) commerce and strategies, how can retailers adapt and thrive through digital innovation and delivering value for customers?
The Asian Retail Leaders Programme (ARLP) aims to develop retail talent by identifying best practices in a dynamic retail environment in the Asia-Pacific region with a view to helping retailers develop effective online and offline retail strategies.
Through a holistic approach comprising a multi-channel perspective, immersive hands-on experience and close interactions with distinguished faculty and industry experts, ARLP will give you a comprehensive learning experience of the modern retail industry in Singapore and China.
- Next Course Starts On To be advised See Full Schedule
- Duration3 days
- LevelIntermediate
- VenueSingapore Management University
Learning Objectives
- Digital Innovation: Participants will understand how emerging technologies and digital disruption are transforming the retail landscape in Asia-Pacific, explore successful digital strategies, and learn to leverage data analytics, artificial intelligence, and automation to enhance competitiveness and efficiency in both online and offline retail environments.
- Omnichannel Approach: The programme covers best practices for integrating multiple sales and engagement channels, such as offline stores, e-commerce platforms, mobile commerce, and social media, to create a seamless and unified brand experience for customers and drive sales growth through synergistic channel strategies.
- Create Customer Value: Through immersive hands-on activities and real-world case studies, participants will learn how to identify changing customer needs, personalize interactions, deliver unique value propositions, and build lasting customer relationships by combining digital and physical touchpoints.
- Boost Financial Performance: Be equipped to devise financial strategies that maximize operational efficiency, profitability, and long-term growth, using digital innovation and omnichannel solutions to optimize resource allocation, drive revenue, and enhance shareholder value in a fast-evolving retail marketplace.
Topics / Structure
Who Should Attend
The ARLP is designed for mid-level managers to senior-level (C-suite) business executives within the broad marketing and retail sector.
To maximise learning and sharing, limited spots for the ARLP will be available to ensure high participant-to-speaker ratio. Participants will take part in group discussions and activities, as well as on-site visits and case study discussions - all of which will be critical to the learning process.
Fees and Funding
SGD 4,360
(inclusive of 9% GST)*
SGD 4,000
(excluding 9% GST)*
* Fee is subject to change. GST applies to individuals and Singapore-registered companies.
** Fee is subject to change. GST is not applicable to foreign based companies.
For More Information:
Tel: +65 6826 1317 (Ayden Tay)
Email: aydentay@smu.edu.sg
Schedule
Intake Information :To be advised
