Product Management Programme

Features:

• Definition of Product Management
• Gartner View On Product Management
• General Product Management Skills
• Specific Product Management Skills in Software, Technology, Life sciences
• Role of a Product Manager
• Case Study Discussion: Kindle Fire

Features:

• Product development in the digital age
• Designing customer centric products and design thinking
• Product opportunity gap and minimum viable product
• Lean and agile product development methods
• Pricing strategies & business models
• Managing product life cycle

Features:

• Product Portfolio Strategy
• Portfolio Management
• Cumulative Demand Growth Life Cycle
• Value Creation

Features:

• Empathising with ethnography
• Introduction to design thinking
• Prototyping and testing
• Ideating by numbers
• The value proposition.

Features:

• How to prepare a PIC
• Preparing a product concept
• The problem-find-solve approach
• The problem-find-solve approach

Features:

• Introduction & warm-up interactive individual exercise with Miro
• What’s UX? (Roles, Day in Life of UXers, Current Trends in the field)
• On-boarding Figma
• Figma follow-along activity

Features:

• Traditional and Lean product development processes
• Agile scrum philosophy and methodology
• Agile and Design Thinking
• Combining best practices

Features:

• Strategic importance of pricing
• Value-based pricing
• Multidimensional value
• Creating value-based pricing
• Business pricing models:
  • Product as a Service (PaaS)
  • Freemium Pricing Model
  • Users as Product Model
  • Subscription and Value Chain Delinking Model
  • Walled Garden Mode

Features:

• Introduction to Positioning: Direct Competitive Comparison, Category Shifting, Uniqueness
• Preparing for Positioning
• Firm Considerations
• Reflecting Strategies with examples

Salient Features:

• Introduction to Product Life Cycle (PLC):
• Profit Considerations of PLC
• PLC Models
• Growth, maturity and decline considerations.
• Importance of Pricing from a consumer and financial perspective.
• Different prototypes of pricing strategies and a discussion of their advantages and limitations.

Features:

• Growth Hacking Strategy
• Strategy as Position: 5 Forces analysis
• Concept of causal reasoning
• Effectuation
• Principles of effectuation

Note: *This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions. **Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.

Further develop your product management experience and portfolio.

This in-depth Capstone Project will challenge you to apply the skills and techniques gained in Week 4 to Week 9 to a real-world product development scenario.

● Module 1: Introduction to Generative AI

● Module 2: Generative AI Models

● Module 3: Working with Generative AI

● Module 4: Product Management

Masterclass to address cutting edge tools and latest developments

The bonus content on Generative AI is optional and does not count towards your final evaluation.