Winning Business Performance in Asia



Asia, a thriving hub of opportunities, also presents vast challenges in an increasingly volatile, uncertain, complex and ambiguous environment. Its labyrinth of cultural mores and values add further complexities. Executives tasked to lead businesses or drive growth across multiple countries  are required to work across cultures, against both established and new competitors for customers with rapidly changing behaviours.


Today’s and tomorrow’s executives and business leaders are struggling with growth despite the enormous potential locked within Asia. We identify how business leaders can conceptualize and activate a winning business performance across multiple territories in Asia by focusing both on theory and practice. We also consider having developed a growth strategy within a home market, how executives can empower organisations and teams to expand and succeed in Asia.


During this intensive three-day programme you will learn both the theory behind proven business performance models and approaches through current Asian business case studies led by recognised SMU Professors. Additionally, through SMU’s interactive pedagogy, and small and large group discussions, led by a leading business practitioner with 30 years of Asia experience, we will help you discover the skills of applying these best practices in Asian business situations to build practical skills.


By the course’s end you will possess key frameworks, the latest insights, and numerous case examples of developing successful business practices for Asia; both how they have gone wrong, and more importantly how to get them right for the future. 

Next Course Starts On 24 Oct 2018 (Wed) See Full Schedule
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3 days



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