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Asian Retail Leaders Programme

Programme Information

Introduction to the Asian Retail Leaders Programme (ARLP)

The proliferation of digital media technologies has changed the global retail landscape, especially with the rise of e-commerce platforms that offer convenience, varied product offerings and wallet-friendly prices for consumers. With an increasingly dynamic omni-channel environment surrounding the retail industry as a result of the digital disruption, and a key focus on offline to online (O2O) commerce and strategies, how can retailers adapt and thrive through digital innovation and delivering value for customers?
Be a part of the inaugural Asian Retail Leaders Programme, a 4 day retail leadership programme organised by the Singapore Management University (SMU) in collaboration with Yonsei University – one of the three prestigious SKY universities in Korea, and discover how to take charge and lead the change in retail today, for tomorrow, through a series of lessons by leading faculty members and first hand site visits in Seoul.

ARLP Highlights


Through a holistic approach comprising a multi-channel perspective, immersive hands-on experience, and close interactions with distinguished faculty and industry experts, the ARLP will provide participants a comprehensive learning experience in Singapore and Seoul. 
With South Korea being at the forefront of digital, according to Euromonitor, the Seoul leg of the ARLP offers participants a new perspective in retail, through their first hand experiences in Seoul as they visit various retail brand outlets in Seoul. Participants will thus be able to draw key learning points from these retailers and incorporate them for their own purposes. 
Through the sharing of best practices and discussions, the ARLP aims to answer some pertinent questions: What can retailers learn from those that are thriving in the ever-changing digital world? How can retailers adapt to the changing competitive landscape and the evolving customers? 

Programme Benefits

  • Develop a holistic understanding on developing and employing an online-to-offline (O2O) strategy for your retail business venture in an omni-channel environment
  • Gain the opportunity to observe, understand and inculcate learnings of the booming mobile, online and traditional retail scene in Seoul, South Korea – touted as the “mobile capital of the world” by The New York Times

Who Should Attend

The ARLP is designed for mid-level managers to senior-level (C-suite) executives within the retail sector.
To maximise learning and sharing, only 20 spots for the ARLP will be available to ensure high participant-to-speaker ratio. Participants will take part in group discussions and activities, as well as on-site visits and case study discussions - all of which will be critical to the learning process.

Programme Fees

  • The fee is S$12,000 (before GST) per participant.
  • Fee for Singapore citizens, who are employees of retail companies and institutions and are sponsored by their organisations, is $6,000 (before GST) per participant. 
  • Organisations that send 3 or more eligible employees (Singapore Citizens) for the ARLP can enjoy a 15% discount off the programme fee. 


Fees include:
  • 2 Day lectures organised locally at SMU
  • 2 Day immersion programme in Seoul, Korea, excluding 2 days for arrival and departure
  • Covers room booking, boarding, retail site visits in Korea and teachings