Through a holistic approach comprising a multi-channel perspective, immersive hands-on experience, and close interactions with distinguished faculty and industry experts, the ARLP will provide participants a comprehensive learning experience in Singapore and Seoul.
With South Korea being at the forefront of digital, according to Euromonitor, the Seoul leg of the ARLP offers participants a new perspective in retail, through their first hand experiences in Seoul as they visit various retail brand outlets in Seoul. Participants will thus be able to draw key learning points from these retailers and incorporate them for their own purposes.
Through the sharing of best practices and discussions, the ARLP aims to answer some pertinent questions: What can retailers learn from those that are thriving in the ever-changing digital world? How can retailers adapt to the changing competitive landscape and the evolving customers?
- Develop a holistic understanding on developing and employing an online-to-offline (O2O) strategy for your retail business venture in an omni-channel environment
- Gain the opportunity to observe, understand and inculcate learnings of the booming mobile, online and traditional retail scene in Seoul, South Korea – touted as the “mobile capital of the world” by The New York Times